My Bolivia
Why McDonald’s Failed In Bolivia Why McDonald’s Failed In Bolivia
There are over 36,000 McDonald’s locations all over the planet, and the chain is on every continent except Antarctica. In South America alone, there... Why McDonald’s Failed In Bolivia

There are over 36,000 McDonald’s locations all over the planet, and the chain is on every continent except Antarctica. In South America alone, there are over 1,400 stores. But there is one Latin American country that flat out rejected Big Macs and McNuggets: Bolivia. Watch this video to find out why the American fast food chain had to pull back from the Bolivian market after five years. The first Bolivian McDonald’s location opened its doors to the public in 1997 in the city of La Paz. It was met with a lot of hype. “When McDonald’s first opened in Bolivia — I remember there were people waiting hours in line and in the drive thru to get to try McDonald’s for the first time.” By 1999 the American fast food chain had 6 stores in the country. Its menu was tailored to reflect Boliv

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